A Nice Alternative to Dove Soap That Will Last You 2 Months for One Bar (Nubian Heritage African Black Soap Review

I’ve seen this soap for a long time.

I actually saw it on iHerb.com years ago and always wanted to try it.

But the thing is, a lot of the stuff you see on iHerb.com, you can find at your local Whole Foods.

So I did exactly that.

I checked out my local Whole Foods and it was there.

In fact they had a few different varieties of the Nubian Heritage soaps.

Including this one which I picked up:



Notice it says  with Vanilla Beans  on the box.

It smells more like that than anything. It has a very sweet vanilla smell to it.

But the soap I’m focusing on is this one:

The Nubian Heritage African Black Soap:



What makes this soap so special?


You could buy a 12 pack of Dove soap from Costco and you’ll save some money for sure. You’ll have a lot of soap for a long time.

I like Dove but I can’t stand the smell any more to be honest. And plus you need to change things up.

So after seeing nothing but good reviews online for this soap, I tried it.

When you take it out of the box you’ll notice an overwhelmingly pleasant smell.

It smells kind of like honey and oats. And I could smell it all day.

They really need to make a car air freshener out of that smell! It would be a great business idea I think.

And one of the surprising things is, I used it every single day and it lasted me 2 months. And it’s still not completely gone!

This is what it looks like now after 2 months of use:



Honestly, I just use this soap because it smells good.

But if you check out the Amazon page, it says it:

  • Treats eczema, blemishes, oily skin, psoriasis, and other skin ailments
  • Aids exfoliation revealing radiant, fresh, even and healthy-looking skin
  • Anti-blemish, detoxifying and healing

It also contains shea butter which was supposedly used by Cleopatra back in Ancient Egypt to keep her skin radiant.

Anyway, I haven’t used it for any of those purposes, but if you’re having trouble with any of those skin problems, it’s worth a shot at least.

Like most things you’ll get at Whole Foods, the Nubian Heritage African Black Soap bar is certified organic.


So if you’re paranoid about using too many products  with weird laboratory infused chemicals ( like I am ), this is a great soap to try at the least.

If you want to try out the Nubian Heritage African Black soap for yourself you can grab it from Amazon for only around $3.

It cost me 5 bucks personally at Whole Foods, but it will last you a while.

P.S. — You can click here to get your own African black soap (Amazon)



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Finally, a Natural Dedorant That Actually Works! (Burt’s Bees Natural Men’s Deodorant Review)

I went to Whole Foods for dinner on Sunday.

While I was there I thought I would get some new deodorant. I’ve been using some Speed Stick 24 hour stick, but it ran out.

Also the problem with those is that eventually the deodorant part inside the stick falls off.

Then you’re stuck trying to use your finger to scrape off some the leftover deodorant onto your pits.

That’s not good, mainly because your finger will smell like that all day. And it’s not good if you have to eat with that finger later.

So I ended up buying a stick of Burt’s Bee’s Natural Deodorant for Men.

Burt's Bees Natural Deodorant For Men
It actually lasts a long time, surprisingly.

What I loved most about it is that it smells like Whole Foods. It’s actually quite an odd smell. I won’t lie.

And if you read the reviews here on Amazon, people hate the smell. But it’s not even that bad, people just like to complain for no reason.

Also people are saying it messes up the colors on their shirts which I haven’t experienced yet. Unless these guys are applying boat loads to their underarms.

Which you don’t even need because this deodorant lasts all day for me, surprisingly.

It smells like a very strong basil-type smell that even roaches would hate.

It’s better than using deodorants with Aluminum, and other crazy ingredients in them like Old Spice and Speed Stick. Other mainstream brands contain endocrine disruptors that will mess with your hormone balance.

What’s It Really Made of Then?

Let’s take a look at the ingredients on the back of the stick using our Wikipedia research skills, shall we?


You’ll see that the label clearly states:

Natural Personal Care products for The Greater Good, No Parabens, Phtalates, or Petrochemicals.

That’s fine and dandy, but you’re probably wondering…

There are some eyebrow raising names for some of the ingredients.  Let’s take a look:

Pogostemon cablin — This is patchouli, which comes from the mint family of plants.

Citrus aurantium bergamia fruit oil — This is a bergamot orange from Italy.

citrus medica limonum — Your basic, household lemon! Pretty straightforward.

Citrus aurantium dulcis — Bitter orange from South Asian countries.

Abies sibirica oil — Obtained from Siberian Fir trees, so you’ll get that nice woodland smell!

Sodium usnate — I saw this at the end and I was like “WHOA!” But actually, this ingredient comes from Lichen, and is not made in a laboratory, thank God!

It helps to kill the odor on your body so it’s nothing to worry about. Wikipedia says it’s a solid, yellow substance. Probably used to make the color of the deodorant like we can see here:


The other ingredients are also straightforward. You got your tangerine, rosemary leaf extract, and canola oil.

A lot of the Amazon reviews say you will smell like a hippie, but I really don’t care. The smell of other mainstream deodorants are overpowering and make my nose hurt.

What I love is that this Burt’s Bees Deodorant doesn’t wear off after 5 minutes like the Tom’s of Maine deodorants I’ve bought from Trader Joe’s in the past.

It’s stayed on me from morning to night, and even in the gym.

The Bottom Line

I would recommend giving this deodorant a shot. It does have a nature-like smell I can only describe as basil-like.

It’s very herby and woodlandy. It cost me 8 bucks at Whole Foods, but I’d rather not go back to using the weird chemical laden deodorants you find in Walmart.

I don’t mind the smell at all. But everybody’s different.

You can also see that it’s made right here in Carolina. It says Burt’s Bee’s Inc. Durham, NC.

Overall, I highly recommend you try it at least once.

P.S. — You can get your Burt’s Bees Natural Men’s Deodorant here.

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Why You Should Be Drinking This Instead of Tap Water (ZICO Premium Coconut Water Review)

Pour That Tap Water down the Drain

By now you’re wondering two things:

  1. What’s so bad about tap water?
  2. Why should I drink coconut water?

Tap water tastes really weird. Before you even drink it you’ll notice the smell too.

And there’s actually a reason why.

Tap water has weird chemicals like chlorine, fluoride, sodium hydroxide, and more.

Chlorine is the stuff that cleans pools.

Fluoride is the stuff on the tooth paste label that says you’re not supposed to swallow.

Sodium hydroxide — also called caustic soda is used to make paper, soap, and laundry detergents.

The Real Deal Truth about Water Filters

I’ve truly felt miserable and nauseous drinking tap water. The stuff you read everywhere about tap water being estrogenic and poisonous ain’t just dixie whistlin’.

It’s the real deal truth.

So why would you want to put that in your body?

I usually drink filtered water from the fridge in my house. The water tastes refreshing and flavorful (It’s true!) I love it to death.

The only problem is, it keeps going bad every few months. I have to dish out $150 bucks to get it replaced.

Eventually I’ll have to buy one of those reverse osmosis filters and review one!

They’re only 200 bucks and will last longer than the average filter. It’s not a bad investment at all.

Think of the money you will save not buying plastic water bottles and filters that don’t actually filter important things — like the chemicals that destroy your health.

As I’ve written in my Takeya Classic Glass Water Bottle review, the plastic Dasani bottles — or whatever brand you buy are terrible for your health. They are filled with BPA that will severely damage your health and overall sense of well being. Your hormones will be affected.

Reverse osmosis filters — unlike regular water filters will filter out sediments and chemicals better than your run-of-the-mill water filters.

However, that’s not the focus of this review. That’s for another day.

Until then, I’ll talk about Zico Coconut Water which has been a great alternative to tap water.


Hydrating Alternative to Tap Water

I went to India for a month in 2015.

As I was leaving the crowded streets of New Delhi, there was a roadside coconut stand where a little kid hacked open a coconut with a machete — and served me a coconut to drink with a straw.

And that cost 50 rupees ( about $0.90 USD). Unfortunately we can’t get it fresh from the source in the USA, usually because of our climate — unless you’re in places like Hawaii and Florida.

Luckily, you can just buy coconut water at the store and it’s just as good.

Zico Coconut Water comes in a paper box, and not plastic. So you won’t have to worry about BPA.

In addition to that:

  • It’s flavorful, refreshing and hydrating.
  • It’s made with coconuts from Thailand where the temperature suits them.
  • There’s no fat, no sugar, and no cholesterol. 
  • There are only 60 calories per 11 oz. carton.
  • Packed with electrolytes which affect your performance in the gym — you definitely need coconut water just for this reason alone.


On Amazon you’ll find passionate one-star reviews from buyers that say the company sold out.

Now Coke owns it and it’s gone to hell, apparently.

If you actually look further into the problem, the crappy concentrate coconut water is only in the plastic bottles.

And you don’t want those anyway. The 6-packs are still fine. I’ve bought em from CostCo and Harris Teeter here in Carolina and I can’t get enough of ’em.

P.S. — If you want to get your own Zico Coconut Water just click here.


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Could Eating This Honey Cure You of Summer-Time Pollen Allergies? (Nature Nate’s 100% Pure, Raw and Unfiltered Honey Review)

Never Buy Low Quality Honey Again

It’s nostalgic.

I remember going to the Farmer’s Market and my family would buy honey from the local farmers there.

They tasted just like heaven.

Nowadays I haven’t been to the Farmer’s Market. It’s too far away from my house.

But the honey there had a certain taste to it that you’ll never find from commercially produced honey like at Walmart.

And a word about those: The ones you find at Walmart have added high fructose corn syrup. It’ll give you diabetes quicker than you can say “high fructose corn syrup.”

You don’t want that.

Instead, you want Nature Nate’s Raw and Unfiltered Honey.

“Why would I want that?”

For starters, Nature Nate’s Raw and Unfiltered honey is literally raw and unfiltered. 

Straight from the bees, it contains natural enzymes and pollen.

I know what you’re thinking now. That would be gross right? It’s not. In fact, it tastes 100x better.

When you eat honey that is raw and unfiltered like that, it helps you get over allergies you’d normally have from the summertime pollen.

Nature Nate's Natural Raw and unfiltered Honey
If you’re able to see the white stuff towards the label, those are the natural enzymes and pollen.

It’s something I personally struggle with every summer here in Carolina. Though I’ll be prepared to handle it this summer.

Nature Nate’s Honey is made in the USA. It’s packed in McKinney, Texas, so you won’t have to worry about it being from any other country where they have strange and different food regulations.

5 Reasons Why Nature Nate’s Is the Best

  1. Nature Nate’s Natural Honey is NSF-Certified Gluten Free, if you happen to have an allergy.
  2. Honey doesn’t expire either, it’s a natural and organic substance. Not some laboratory made concoction. When archaeologists dug up the Ancient Egyptian tombs, they found containers of honey that were still good.
  3. Plus you’ll have 44 oz’s of it (1247.4g) so you’ll be able to use it for like a year or two before the bottle runs out.
  4. It’s a great alternative to refined white sugar. This is a natural sweetener and you’ll be able to put it over your oatmeal guilt-free, like the bottle says.
  5. Nature Nate’s is a 44-years established company. And they’re also a Christian-Friendly company. You’ll be able to see the bible verse on the front of the bottle here — and how they thank God for the privilege of serving it to you on the back:




I’m Convinced Nature Nate’s Is One of the Best — If Not the Very Best Honey out There

I truly love Nature Nate’s Honey. The taste and flavor is how honey should taste. Not that refined garbage you’ll find at Walmart.

When you want good old fashioned organic honey, accept no substitute with the artificial crap put inside.

That becomes part of your DNA and your cells — the stuff you put in your body.

So why doesn’t your body deserve the very best? 

P.S. — I got mine at CostCo, actually. But if you want your very own you can click here to get it on Amazon

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Don’t Sell Anything until You Read This — and the One Important Concept of Selling You Have to Know to Succeed in Sales (Selling 101 By Zig Ziglar Review)

It’s insane.

Zig Ziglar is a salesman just like you and I. And he gives motivational talks all throughout the country.

In Selling 101, he goes into a ton of detail about selling to your prospectYou’ll be left wondering what he didn’t cover in such a tiny book!

Most of the advice in the book is geared towards insurance, real estate, and car salesmen.

The big ticket item salesmen basically.

Selling in a retail environment like I do, I found some of the things Ziglar talked about inapplicable to be perfectly honest. All the prospects enter the store, you don’t have to call them in. Unless they find us online.

Don’t get me wrong, you’ll get at least one good idea from this book if you’re working in any type of sales job for sure.

Your head will be swarming full of sales ideas.

However, there is one important concept Zig Ziglar repeats to death.

But I’ll talk about that in the conclusion to my review. For now, here are five important things you’ll learn:

A Formula of Questions so You’ll Be Prepared

Ziglar covers this with his P.O.G.O. question formula:

  • Asking the prospect about what kind of goals they have.
  • Asking the prospect what’s preventing them from being where they want to be.
  • Asking questions that express a sincere interest in the prospect.
  • Talking about YOUR organization if the prospect brings it up.


This formula is important because if you’re selling insurance for a company like Allstate, you’ll need these questions for your sales talk. Or you’ll be completely disorganized and won’t have a logical flow.

If you’re working in a retail environment, you’ll instead have to be prepared for different questions asked by the prospect. Such as:

Where do you get your merchandise from?” “Is this stuff authentic?” “Do you have different sizes in this one?”

Even when the customer walks in, you have to be prepared to ask THEM questions like:

“Were you looking for something particular today?” “Need help finding something?” or even statements like:

Those are half-off the lowest price you see” “I do have extra sizes behind the counter”, etc.


Scare Your Customers into Buying!

It’s scary.

One technique Ziglar uses is FEAR. And a mind-blowing example of how he demonstrates it is this:


If you’re a salesman and you’re asking your prospect “Are you interested in saving money?” Unless you’re an ascetic monk  in Tibet or an Indian sadhu in Varanasi, your response will be “OF COURSE, CAPTAIN OBVIOUS!”

That’s not the right question to ask. You have to re-frame it like this:

“If you were ever going to start saving money, when do you feel would be the best time to start?”

If someone asked you that question, your mind would be floored. Especially if you’ve been squandering your money on useless junk. That question puts things in perspective for you.

It also lights a fire under your butt to pay close attention if it’s a salesman, or keep on reading through the copy if it’s a sales letter / advertisement.

If you don’t act quick, there’s money at stake!

You can incorporate this into your copy or sales speech.

For example:

If you were a Marines recruiter selling the idea of joining the Corps…

You could ask your prospect (If he still lives at home with his parents and is doing nothing productive with his life):

“If you were going to start living life for yourself and see yourself becoming a man of action that everyone admired, when do you feel would be the best time to start?”

Maybe it’ll work, maybe not.

It depends on your prospect and what they want. You just have to try. The recruiter could go further into talking about where the prospect sees himself in 4 years, what is he planning to do with his life, How the Corps has improved his (recruiter’s) life.

Another example is even at my job. Asking “Can you see yourself cheering on the Panthers with the roaring crowd at the stadium as they win?”

Then your customer or prospect will start visualizing himself at the Bank of America stadium in Charlotte as the Panthers score the game winning touchdown.

Even if they’re just going to the bar to watch the game, you can ask them “You gotta represent your team, right?”

Let them paint their own mental picture.

If you think about it, you’ll be able to have some good examples of your own for whatever product you’re selling.

Most important is to incorporate your own personality as Zig Ziglar states: Use your own words and work within the framework of your own personality.”

When do you think is the best time to start implementing this technique? (Do you see what I did there?)

These Are the Questions You Need to Ask Yourself!

I talked about the P.O.G.O. formula above to ask your prospect. You can even ask them to yourself when finding out what kind of customer will buy your product.

For example:

What kind of people buy sports jerseys? Kids of all ages, 40-year old guys, girls and guys that work in bars, collectors, etc.

What kind of people buy gym memberships? Professional lifters, fat people that need to lose weight but don’t want a “gym-timidating” atmosphere, fitness moms, senior citizens with too much free time, etc.

What kind of people buy pets? Parents that buy them for their kids, people who are lonely and need a companion, professional breeders, etc.

You have to “analyze” their needs, make them aware of their needs, and finally offer them a solution (your product).


“Nope, I ain’t buyin’!”

Ziglar tells a story about how one of Henry Ford’s close friends became really upset because he didn’t buy insurance from him. When the insurance salesman asked Henry Ford why he didn’t buy from him, Henry ford simply replied with: “You didn’t ask me.”

To make things worse — that huge insurance policy deal was featured in the newspaper. You have to ask your customer if they’re ready to buy. Something so simple is usually neglected time and time again.

If you work somewhere where customers walk in like a suit store, car dealership, or wherever, when you ask a customer if they need help they will say “No” right away 90% of the time.

And in my own experience — and Ziglar says this in his book — the customer simply doesn’t know enough to make a buying purchase. Oftentimes, they won’t even tell you WHY they don’t wanna buy.

You’ll have to have him look around a little bit. Keep poking and prodding him with questions like “Are you buying for someone else / is it a gift?” “Were you looking for X?” “Did you need an X?” 

REAL TALK: Rude Customers 

Oh yeah. I’ve dealt with weird, rude, even violent customers before. It’s a given if you’re working in sales. If you wanna avoid having people yell at you and be mean to you — do not go into sales.

You need to have thick skin. And I’ve dealt with tons of mad and yelling customers, had them call the cops to the store, and say things to me you’ll never hear in your life.

And Zigglar says — and in my experience as well, this is sage advice: Just remain calm and talk kindly and talk slowly. It’s kind of strange, yet wondrous. You’ll see the customer come in happy as all creation, only for them to flip in an instant and start badmouthing the store or company. Always remain calm and tell them to have a great day.

Here’s a recent example that happened to me during the busy Christmas season:

Some lady walked in and looked at the mannequin of the Panthers jersey. It didn’t have a price tag. So then for no reason she starts acting irrational saying “How come your jersey on the display doesn’t have a price?”

I said nothing.

And at this time I also had to sit down on the chair for a moment because the crowd died down and I had been standing for around 6 hours.

Then she says “And you guys are just sitting down instead of standing up? THAT’S SO UNPROFESSIONAL!”

I said nothing.

Eventually she just left and started yelling outside the store about how “THAT’S BULLSHIT!”

This kind of person is not your customer and is only looking to cause trouble. That’s why you need to stay calm and not stoop to their level.

This goes for the Internet as well with the “trolling” that’s rampant.

There’s no reason to mirror their behavior.

And remember, if you’re dealing with an actual disgruntled customer — it’s nothing personal. It’s strictly business.

Feature, Function, and Benefit: Analyzing Your Product so It Sells

This is an important tool you can use right now.

And I’ll give a quick example here:

I want you to write down the feature, function, and benefit of your product.

Let’s take a look at this Dale Jr. Banner.


Feature: This is a Dale Jr. Banner featuring his car, a National Guard logo, and a U.S. Army tank.

Function: It’s a banner to display in your man cave.

Benefit: You’ll be able to show off your pride and that you’re a fan of Dale Jr. — one of the best NASCAR drivers.

In Conclusion

You could compare Selling 101 to The Art of War by Sun Tzu in a way. There are tons of tools, tricks, and ideas you’re able to use at your sales job today.

Selling 101 is all about preparation. Preparing to sell to your prospect and handling any objections they have.

And Zig Ziglar says you’re not selling whatever product you’re selling. You’re selling the product of that product.

You don’t sell somebody a polyester shirt with stitched on letters. You’re selling him the pride of belonging and fitting into a group of like minded people who enjoy one thing: FOOTBALL! (And you’re also preventing him from looking like a fool when he shows up wearing his Old Navy shirt at the game)

You aren’t selling somebody a car. You’re selling him the prestige and showoffyness that comes with owning a Mercedes.

And you aren’t selling someone a life insurance policy. You’re selling him the safety, security, and peace of mind knowing that if something were to happen to him, that his family will be taken care of.

Finally, if you learn only one thing from Selling 101..

Always ask for the sale

This can be as simple as saying, “Mrs. Brown, would you please sign the paperwork?” or “Mr. Smith, may I wrap it up for you?” or “Private Johnson, do you wish to swear into the Marine Corps?”


P.S. – You were waiting for the one important concept Zig Ziglar repeats to death, right? Here it is, and it’s one of his famous quotes:


You can have everything in life you want if you will just help enough other people get what they want.


If you’re ready to learn the tools to sell with integrity and honesty, click here to buy Selling 101 by Zig Ziglar.

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How to Make Simple Smoothies That Will Detoxify Your Body and Help You Use the Bathroom (Vitamix 5200 Review)

Sometimes it can be complicated.

I know I’ve written about juicing with my Jack Lalanne Juicer Review.

And it’s fine if you want plain and simple juice with no fiber and is easy on the throat.

But, if you want to start making juice and you’re bogged down with all this info online…

I’ll make it real simple for you — you can blend your fruits and veggies instead.

It’s incredibly easy, and as someone who hates cooking — I actually enjoy cutting up and blending fruits and vegetables with my Vitamix 5200. You’ll have a juice ready in only minutes.

Before I go into further detail, juicing won’t fix all your problems.

What it will do is clear your mind, detoxify your body and give it the minerals it needs and the fiber you need to use the bathroom.

Most of the time you’ll want to blend up your fruits and veggies. Whenever I juice them, the pulp just goes to waste.

Why would you throw away all that perfectly good fiber?

There’s no reason to.

Using the Vitamix 5200

The Vitamix 5200 is incredibly simple to use.

All you have to do is cut up your favorite fruits and vegetables like apples, oranges, pears, carrots, whatever.

Then you just:

  1. Flip the On Switch
  2. Turn The Number Dial From 1 to 10
  3. Flip the Switch from Variable to High

That simple.

And you don’t have to make it taste terrible either.

For example: I’ll put in just bananas, apples, oranges, and put in carrots and kale.

You don’t have to go full out vegetable if you don’t want to.

Some like the taste, but others like my mom hate it and can’t drink it.

Experiment and see what works for you.

Here’s a video of a Vitamix in my home in action. Excuse the messy morning kitchen!


How Does Blending Compare with Using an Actual Juicer?

With blending you get all the fiber of whatever you blended. You don’t have to throw it away or put it in a compost bin.

Juicers are good for making carrot and orange juice or something simple.

Truly, it all comes down to whether or not you want the extra fiber.

Additionally, blending with the Vitamix 5200 is incredibly simple and the clean up takes like 3-5 minutes max.

How to Clean It and Conclusion

To clean it, all you have to do is put some dishwasher soap in the cup part. Then, fill it up with water about 3/4 of the way.

Then you just turn it on like you were blending on a smoothie for about 30 seconds and you’re good.

After that I’ll rinse it out until the suds are gone.

Then you can just flip it upside down until you’re ready to blend again.

It’s dead simple. And if I can do it with my bad memory, so can you.

P.S. — Click here to get a Vitamix 5200 for your kitchen.








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How to Drink Fresh Squeezed Juice Every Day Without Breaking the Bank (Jack LaLanne JLPJB Power Juicer Juicing Machine Review)

Who Else Wants To Feel More Healthier And Energetic?

It’s actually kind of funny.

My dad bought this juicer from one of those TV infomercials.

He was concerned about his health because he has diabetes.

And seeing the infomercial for the Jack LaLanne Power Juicer tugged his emotional heartstrings.

Because who doesn’t want to be healthier and more energetic?

He actually drinks karela juice from this juicer.

If you don’t know what a karela is, here’s a picture:




It’s also known as bitter gourd or bitter squash.

The juice itself is incredibly bitter like the name says. It tastes like some kind of alien food. But it can help manage your diabetes.

That sounds kind of gross. I just want to make regular juice.

I don’t blame you.

And that’s exactly what I use the Jack LaLanne Power Juicer for.

I’ll cut up some carrots and oranges and make myself a simple, yet tasty juice.

And unlike using a blender, a juicer will just give you plain and simple juice with no fiber.

Personally, I like juice because it tastes amazing and it’s less thick on the throat.

You’ll also have leftover remains from the vegetables and fruit you juice.

You can use this for compost or you can re-use it in salads. I hate to see all the leftover material go to waste.

So I’m ordering a composting bin soon like this one, and you should too:


It really perks you up when you drink some freshly squeezed juice.

The best part is there are no rules.

You can make any type of juice you want, and you’ll be giving your body the important minerals it needs.

For example, I’ll demonstrate the juicer with a video I recorded in my kitchen. (Excuse the messiness!)

Mike Cernovich — from dangerandplay.com — an avid juicer also has a collection of Juicing books that will tell you everything you need to know about juicing.

A juicer is something everyone needs to have in their home.

Instead of buying McDonald’s or Wendy’s just go to the grocery store, pick up a bag of carrots, oranges, and apples.

And spend 10 minutes juicing those fruits and vegetables.

Surely you have 10 minutes, don’t you? 10 minutes for healthy juice, or would you rather wait 5 minutes and have fast food with those creepy, laboratory-made food additives inside…

And you don’t even know how they prepare fast food or if the employees wash their hands!

Click the Buy Now button to get Mike Cernovich’s Fit-Juice books that will give you a ton of different power-boosting juice recipes.

Juice-eBook-for-athletes - Copy

Buy Now


P.S. — Click here to get the Jack LaLanne Power Juicer (Amazon)

P.P.S. — Click here to get the Epica Composting Bin (Amazon)

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How to Use Joseph Sugarman’s Triggers for Offline Selling (Triggers by Joseph Sugarman Review)

You’re probably using many of these techniques every day without knowing it

It’s mind-boggling.

You’re bombarded with sales messages every day.

And oftentimes, you’ll find yourself becoming a customer without engaging in any rational thought!

You’ll end up buying something based purely on emotion.

You’ll pull out your wallet and your mind will say “I gotta have it!”

After reading Joseph Sugarman’s “Triggers”, which is a collection of 30 sales tools you can use to influence your customer to buy your product, I’ve noticed a few things.

Working in retail for my father’s business for the past 5 years and then reading this book made me nod my head more than a few times while flipping through the pages.

I’ve experienced all of these triggers without knowing that I was using them.

And I’ll outline each one below I’ve seen through my own experience in retail sales:


Trigger 1 – Being Consistent – I’ve found this to be simply upselling. It won’t work all the time, but it’s better than nothing. Think about it — If someone is buying a shirt and is ready to check out, you can say “How about a hat to go with it?” Or something similar depending on what they’re buying. The worst thing that could happen is they say “no.” The best thing that could happen is they’ll say “yes” and end up buying a few more items. Very basic, but there’s no reason to not do it.


Trigger 2 – Product Nature – You have to think about the product you’re selling since they’re all different. I sell sports jerseys and shirts. So the nature of jerseys are cool, fun, associating yourself with winners, pride of your hometown, etc. So most people know what they want already. It’s very specific and you can’t just say something like “Hey are you a Cowboys fan? No? Well you are now!” You can’t force them to buy something they don’t want.


Trigger 3 – Prospect Nature – In my case, the customers or prospects want to belong. They wanna show pride, fit in, and represent where they come from. They need something to wear to the game so they can blend in and be accepted. Or they want to show their tribe (college or team) is better than the other guy’s.


Trigger 4 – Objection Raising – This could be a fault in the product like a scratch or defect on a shirt / shot glass / sweatshirt, etc. So you give a discount and the customer is happy. Usually the customer will see the defect, or in the case of the material of the product — they may want cotton instead of polyester. And oftentimes people want something very specific. This kind of customer is hard to please so you’ll have to let him go. After working a long time in retail sales you’ll know the type of customer I’m talking about.


Trigger 5 – Objection Resolution – Most of the things I sell don’t require any objection resolution.There are some like:

  • Telling a customer that a shirt will shrink if it looks too big right now.
  • This particular cup can be washed in the dishwasher. The other one has to be hand washed.
  • You’ll have to go to the Home Depot to buy a flag pole if you buy this flag from here.
  • You have to wash this jersey inside out.
  • All kids can wear this one-size adjustable hat.
  • This license plate can only be put on your car if you have the screws.
  • This decal is only for use on a wall, not a car.

Those are just some examples of situations where if customers are hesitant, you can help them find something else that will help them or just sell what you have.


Trigger 6 – Ownership and Involvement – I’ll let people hold coffee mugs to see how heavy they are, let people try on shirts, jerseys, etc. And when they try stuff on they usually like they way look and end up buying something. Pretty self explanatory.


Trigger 7 – Integrity – Kind of an iffy subject. I’ll admit it. We don’t give refunds in our store and we won’t exchange products that are clearly messed up from the owner’s fault. It’s kind of bad and I’ll lose a sale explaining our return policy. But the thing you have to realize is

  1. We’re a local small business, not a huge corporation.
  2. We have the town’s best selection.
  3. A lot of people spend 100-500 bucks just for one occasion  and then they return it the next day. We’re not a jersey / t-shirt rental store. Once you buy it, it’s yours.

I know it’s harsh but those are the rules my dad set in place for his business. (I don’t necessarily agree with them and I’d eventually like to get another sales job elsewhere, but that’s for another time.)


Trigger 8 – Storytelling – Who doesn’t love hearing stories? But they gotta be interesting. Like Sugarman says: “You first must start with a hook, a slippery slide.” This can be talking about the game that was just on, what a player did on the playing field, your own experience and thoughts, etc. In person this can be a small talk that gets the prospect talking. And I’ll tell you my own little story when we get to Trigger 25.


Trigger 9 – Authority – Fairly easy for our business since we have the biggest selection in town of official gear that’s high quality. Yes, it’s important to be confident in the selling process. If you seem unsure, the customer senses it and will hesitate. It’s happened to me countless times. They might even say it outright to you — it happened to me once. But he wanted something I’d have to dig through countless boxes to find ( we just moved our store ). I told him to come back later and we might have it. And then he told me right to my face: “You don’t sound so confident!” And he left. Weird. But authority is key — and I learned a lesson from that. You can too.


Trigger 10 – Proof of Value – Showing the $150 jersey first and then the $100 jersey. The $100 one seems less nicer because it’s what people call “Iron-On Jerseys” where the letters and numbers are printed on. The $150 contains nice embroidered lettering that won’t peel off in the washer like the Iron-On’s will. This trigger is basically showing an expensive item, then a less expensive one. It makes the buyer think they’re getting a better deal and can justify spending the extra $50.


Trigger 11 – Emotion – The reason why anyone buys an overpriced jersey! Emotion! Belonging to a group of winners (their favorite sports team). So they want to associate themselves with strong rich men that throw a ball around. I hate to say it so bluntly, but that’s all it is. I don’t know why people go bonkers over it. But the customers will justify their purchase. They are supporting the NFL, though. And to be fair we sell nice and well made brand-name merchandise like Nike, Adidas, and Reebok that will last you a few years.


Trigger 12 – Logic – Saying things like “You deserve it!” I need to use this more often myself. A sad thing I keep seeing is a lot of guys that come in “have to check with their wife.” I may even have to use the “You’re the man of the house!” pitch when I hear this again. When people buy jerseys, they’re nothing more than a polyester shirt with letters and numbers glued on. But the logic we’re selling is that they are supporting the NFL and their favorite players with licensed merchandise — as opposed to buying cheap knock-offs from China.


Trigger 13 – Greed – We never had sales until we had to close one of our stores and made everything 50% off. Some people were jerks and knew we never had any sales. Yet they didn’t want to pay our price — they wanted even LOWER prices. But most people bought a lot of different things that normally didn’t sell. We got rid of a lot of product.


Trigger 14 – Credibility – Where you’re located physically and your message’s integrity, and even who you are determines the sale. If you’re a homeless guy asking for change, you won’t get such great results. But if you dress up in a nice suit and look well dressed, and ask a little nicer, your results will probably end up a lot better. This trigger also ties in with the authority trigger. You want to buy from someone with impressive credentials.


Trigger 15 – Satisfaction Conviction – Unfortunately, we kind of do the opposite. We don’t give refunds in our store. In some cases, the customer would buy things they normally wouldn’t and when they want to get their money back after wearing it once — they can’t. A great return policy can lower objection barriers. I know some people reading this won’t agree with me and will get mad. But we offer store credit customers can use to get anything else.


Trigger 16 – Linking – Publicity about something can turn a product into a great ad. Tim Tebow was a hit when he was with the Broncos. Then it went downhill when he signed onto the Jets. So much so that we put all the Tebow jerseys on a rack and slapped on a sign that said “ALL TEBOW JERSEYS 50% OFF.” This resulted in people laughing their butts off and taking pictures that would later be posted on Facebook of the sign. Some people bought them — but again they linked Tebow’s poor performance to his jersey being put on sale and some people liked the guy so they bought ’em.


Trigger 17 – Desire to Belong – This trigger has you think about the psychological profile of your customer. This works for clothing brands. This is why people buy certain brands like Nike, Crooks & Castles, Ralph Lauren, etc. They want to belong to their own niche and tribe. For example: The Carolina Panthers have done incredibly well this season. Nobody touched them before. Now people in weird places like New Mexico and Missouri want to buy everything Panthers!


Trigger 18 – Desire to Collect – Plain and simple. Some people like buying jerseys to collect them. Or they collect championship merchandise when a team wins the Super Bowl.


Trigger 19 – Sense of Urgency – When a team’s doing very well, everybody jumps on the bandwagon. Or there’s a special certain item everybody wants. You can tell the customer that “this is a very hot item and it’s going quick.” And usually people will buy it up. But the team has to be doing good.


Trigger 20 – Exclusivity – There are special editions of jerseys like military camo, special alternate colors, breast cancer awareness, Blackout, Whiteout, Anniversary, Seasonal and more. This ties in to Trigger 18, too. People love to collect these exclusive things.


Trigger 21 – Simplicity – Whether it’s your method of payment or the variations of the product, this is key. In this business, though, people know what they want. Each team has 3 colors for their jerseys. Some people are happy with what they can find. Others are picky and will never be satisfied. For somebody buying a gift or who isn’t picky, something plain and simple works. Nobody likes complication, so always make everything simple for the buyer from start to finish.


Trigger 22 – Guilt – I’ve used this when customers need to determine the length of a jersey. So I’ll tell them “I’ll use my personal tape measure” and they end up buying it. Can you think of other ways this trigger could be used?


Trigger 23 – Specificity – Explaining to the customer that they’re buying officially licensed merchandise, and it’s made with high quality material, and it won’t shrink when you wash it etc. Sometimes you need to give your customers all the details and they’ll be satisfied. Some will just buy what they see, but there’s always one customer that has a million different questions about something.


Trigger 24 – Familiarity – There are two malls around here people go to. We had a store in the other mall that was 15 minutes away. A lot of people refused to go there. Most folks like staying where they’re familiar with. There were times that we had merchandise in our 2nd store, some people wouldn’t go over there. They’d want it to be brought over here to this store — the one they were familiar with. This also works with your brand — everybody knows Nike, Adidas, Reebok, etc.


Trigger 25 – Patterning – This is basically eliciting a series of “yes” responses form the customer. Joseph Sugarman even talks NLP in this chapter of the book! But he doesn’t outright call it NLP. So here’s a story of how I used this trigger:


A gentleman walked in and was looking at a Panthers kids-sized shirt. I said two words to him: “Panthers fan?” And boy this guy’s face lit up like the sun. We kept talking forever and I found out he was looking for a gift for his kid. Eventually he bought one, and I sold him a Lebron James shirt for himself too.


Trigger 26 – Hope – By buying a team’s shirt I’ve had people say “Hopefully they’ll win this season!” or “I hope they go to the Super Bowl!” Sports merchandise is very emotion based. And giving your customer something to believe in sells. Even though watching a bunch of well built guys throw a ball around doesn’t affect their life in any way.


Trigger 27 –  Curiosity – I’ll admit, even I get persuaded by this all the time. Whether it’s a new book or supplement, or whatever — it looks appealing on the Amazon product page and even though you can’t touch it, you want to find out! After all, Amazon is basically just a fancy and easy to use modern day mail order catalog if you think about it. This trigger also works when people just want to try on something — just for fun. Sometimes they’ll end up buying it because they like it so much.


Trigger 28 – Harmonize – Most of the people coming in the store know what they want. And they want premium products for their favorite team. So that’s what they’ll buy usually. Harmonizing with the customer can also be offering a discount or a deal if they’re tight on funds. But this trigger is mainly about seeing eye-to-eye with the customer — getting in their head.


Trigger 29 – Mental Engagement – This trigger is basically seeing eye-to-eye with the customer as well. When I’m trying to help a customer find something and they don’t like what I show them — until I eventually hit a winner. Then they end up buying it. Also, people a lot of times just come to their decisions by themselves. Sometimes they don’t end up buying for reasons out of your control. But a lot of people don’t want your help. They find satisfaction finding things on their own in the store.


Trigger 30 – Honesty – This trigger hit home hard. Mainly because in this chapter, Sugarman reads my mind. He talks about moral dilemmas. And working for an honest company. Sometimes my dad uses deceptive tactics — and eventually I will quit because I don’t agree with them. But as an example I had a customer yesterday who was hesitant about buying something  — and I honestly told them if they were hesitant about purchasing something (because of our return policy) that they shouldn’t. Though she ended up buying it anyway.




My final thoughts on Triggers

I became a big fan of Joseph Sugarman through The Adweek Copywriting Handbook recommended by Robert Koch on 30daystox.com.

And truly, most of the things you’ll read in Triggers, Sugarman already talks about in The Adweek Copywriting Handbook. A must read if you want to learn copy.

Triggers points out some ideas you can use when you’re writing copy or if you’re selling in person. You can read through the book in an hour, but the real value you’ll get is practicing using the triggers for yourself.

You can start by using one trigger a day, whether it’s at your day job, getting somebody to do something for you, or even in your next sales letter.

You’ll probably even get an autographed copy of the book like I did:


And if you need a quick primer on where to go with writing copy — Jamie McSloy has a great post on it.

P.S. – If you want to learn more about Joseph Sugarman’s experience with psychological triggers, buy his book Triggers here: Amazon

P.P.S. If you want a more in depth look into Joseph Sugarman’s copywriting method — buy The Adweek Copywriting Handbook here. Amazon

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The Only Type of Whey Protein Bar You Should Be Eating That Doesn’t Taste like Doggy Doo (Quest Bar Review)

You Don’t Have to Suffer Through Nasty Protein Shakes Any Longer

It’s digusting.

When you drink a whey protein shake — chances are it tastes like HELL. This is one of the main reasons I’ve wasted about $100 on whey protein.

I made a protein shake, and then never drank one again.

They made me sick to my stomach — literally.

I’ve even tried different brands like Russian Bear, Optimum Nutrition, and even some brand of hemp protein powder…

All worthless.

But I have good news for you:

Quest Protein Bars are a great alternative to yucky protein shakes.

They taste amazing and they’re a fair price. If you’re lucky, you can get ’em on sale. Like I did.

IMG_0685-300x225 - Copy


“What’s so great about ’em? Are Quest Bars Actually Any Good?”

For starters, each Quest Bar contains 20 or 21 grams of protein per bar. So if you had 2 or 3 you’ve already taken 40-60 grams of protein right there.

Quest Bars also don’t have many freaky ingredients in them.

They do have some fancy sounding ingredients like erythritol, lo han guo, and sucralose.

It’s unavoidable.

You’ll always find some kind of preservative in packaged products.

Fortunately, sucralose is probably the only really strange one. And it isn’t even that bad.

You’re probably also wondering about erythritol and lo han guo.

Erythritol has been around since 1848 and is an approved food additive.

Lo han guo is a fruit cultivated in Thailand and in Quest Bars, it’s used as a low calorie sweetener.

All three of those ingredients I talked about are actually all sweeteners.

Other than that you’ll find the standard milk, sea salt, nuts, and corn fiber in Quest Bars.

They’re also:

  • Low in Sugar
  • Low Carb
  • Gluten-Free
  • High in Fiber
  • About 200 calories

When you don’t have time to mix up a protein shake and chug it down, Quest Bars are a tasty and quick alternative.

Instead of picking up a candy bar, GET THIS!

“Where can I get them?”

I highly recommend that you go to your local GNC to sample the dozens of different flavors they offer.

I prefer the Cookies & Cream and Vanilla Almond Crunch flavors myself. The other ones truly taste like some kind of flavored candle wax except those two.


P.S. – If you don’t have time you can find a variety pack here to sample the different Quest Bars. (Amazon)

Or try these where you’ll get a 12-pack box of one flavor:

Cookies and Cream Quest Bar Pack: (Amazon)

Vanilla Almond Crunch Quest Bar Pack: (Amazon)


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Save Money with This BPA-Free Glass Water Bottle That Doesn’t Break (Takeya Classic Glass Water Bottle Review)


Throw away all your plastic water bottles and get this!

I’ve had this water bottle for about a year now and it’s been nothing but wonderful.

If you’ve been looking for a water bottle that isn’t made of plastic and won’t break when you drop it ( it’s hard to believe ! ), then the Takeya Classic Glass Water Bottle is the only water bottle you need.

It’s still hard for me to believe I’ve dropped these things a bunch of times, taken it to India and dropped it there, and they’re still holding up fine.

I got a 2 for $20 deal at Costco and got a pink and blue water bottle.

I’ve taken it to work with me and people are interested more in my water bottles than any of the other sports travel mugs we sell!

People ask questions like”What are those? Are they thermoses?” And I explain to them that they’re glass water bottles.

Easy to open. Easy to fill up. Easy to carry. Clean to drink from.


You can see I've dropped them and scratched them more than few times!
You can see I’ve dropped them and scratched them more than few times!

Silicone Grip and a Handle Too

They’re a great price and they come with silicone sleeves and a little handle to carry it with one finger. Each water bottle also has a little window where you can see how much water is left in your bottle.

The amazing part about these water bottles is the fact that they don’t break. They just don’t.

I haven’t tried purposefully dropping them hard on the floor, but they’ve accidentally fallen out of my backpack and fallen on the road, or just tipped over and they don’t have a dent on them.

They’re made with a reinforced strong type of glass that is really resistant to falling on hard surfaces.


Why You Need to Get a Takeya Water Bottle and save Your Health Today

The hidden benefit of these glass water bottles is that they’re BPA-Free which means you won’t have to worry about putting harmful xenoestrogens into your body.

Nope, these are made of glass. So the water you put in your body will be pure and healthy. No weird chemicals altering your body’s chemistry here!

That’s what I love about them.

And you will too. Forget about spending your money on packs of Dasani water bottles.

You know those are kept in trucks and exposed to the sun’s rays, right? Then when you drink the water from there, all the melted xenoestrogens from the plastic enter your body.

Keep drinking from those poisonous plastic water bottles long enough and don’t be surprised when you feel tired and moody…and if you’re a guy, more feminine because you’re putting more estrogen (Female Vitality Hormone) in your body!


P.S. – Get a Takeya glass water bottle here! http://amzn.to/1YaTkzu




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